Tailored for diverse waters
From the freshwater of the Nile to the coastal reefs of Sodwana – versatile across every condition you'll fish.
Handmade saltwater trolling lures
Built for
Built for
African water.
Premium trolling lures designed, crafted and tested in South Africa – tuned for dorado, wahoo, marlin, bass and everything in between. World-class action at a fraction of the price.
Diving Minnow
Fire Tiger
From R 200
Why Africa Lures
Engineered for the toughest
Engineered for the toughest
waters on the continent.
Built to survive the strike
Durable bodies and hardware that handle strong currents, saltwater and the most aggressive hits.
Realistic design
Mimics the look and movement of local baitfish, insects and crustaceans – patterns made for our hemisphere.
Customisable action
Sinking and floating options let you match the depth and behaviour of your target species.
The Range
18 proven colourways.
18 proven colourways.
Pick your weapon.
Handmade saltwater trolling lures for ski boat and offshore fishing: 16 diving minnows in 140mm, 180mm and 220mm, and our lipless Guzz top swimmers for fast trolling, including glow colours for dawn and dusk. Built to take dorado, couta, wahoo and tuna in South African water.
Fire Tiger
From R 200 140 / 180 / 220mm
Choose a size
Purple Mack
From R 200 140 / 180 / 220mm
Choose a size
Electra
From R 200 140 / 180 / 220mm
Choose a size
Kingi
R 290Pearl Tiger
From R 200 140 / 180 / 220mm
Choose a size
Killer Red
From R 200 140 / 180 / 220mm
Choose a size
Blue Charge
From R 200 140 / 180 / 220mm
Choose a size
Orange King
R 290Zulu
From R 200 140 / 180 / 220mm
Choose a size
Reverse Electra
From R 200 140 / 180 / 220mm
Choose a size
Orange Glo
From R 200 140 / 180 / 220mm
Choose a size
Killer Orange
From R 200 140 / 180 / 220mm
Choose a size
Candy Glo
From R 200 140 / 180 / 220mm
Choose a size
Blood Pearl
From R 200 140 / 180 / 220mm
Choose a size
Red Glo
From R 200 140 / 180 / 220mm
Choose a size
Orange Mack
From R 200 140 / 180 / 220mm
Choose a size
Dory
From R 200 140 / 180 / 220mm
Choose a size
Blue Mac
From R 200 140 / 180 / 220mm
Choose a size
Locally manufactured
Proudly South African.
Proudly South African.
Ready for global markets.
Every Africa Lure is designed, crafted and manufactured in South Africa, reflecting the ingenuity and craftsmanship of local artisans. We support the local economy while giving anglers lures tailored to the unique fishing environments of Africa.
18Colourways
4Stockists
100%SA made
Proof in the cooler box
Countless customers.
Countless customers.
Countless catches.
Fishing guides
Tips from
Tips from
the water.
Best Trolling Lures for Dorado in South Africa
Where to find dorado, which diving minnow colours they hit, and how fast to troll for them off KZN and Mozambique.
Read the guide →
Couta Fishing Guide: Lures, Colours and Trolling Tips
How to catch couta (king mackerel) on trolled lures in South Africa: where they hold, which diving minnows to use, speed, traces and colours.
Read the guide →
Diving Minnow vs Lipless Guzz Lure: Which to Troll When
The difference between diving minnows and lipless top-swimming Guzz lures: how deep each one runs, the right trolling speed for each size and which fish they target.
Read the guide →
Find us
Pick them up on your
Pick them up on your
way to the water.
Get in touch
Club orders, custom colours
Club orders, custom colours
or just a question?
Talk to the people who make them.